Do… Incorporate social data into your business strategy. Social data is another method you can use to understand consumer behavior and develop more effective marketing strategies.
Do… Consider surveys as another source that can help you identify trends and evaluate consumer interest in future products and services.
Do… Investigate purchasing third party data, if you are an upstart business, or don’t have any data on your current consumers. Third party vendors can give access to the profile data and purchase behaviors of potential consumers.
Don’t… Ignore unstructured data, such as consumer reviews or comments on social networks, like Yelp. Today’s market places high value on first-hand accounts of user experience. Businesses can leverage this data to engage with consumers and make adjustments and improvements to their services.
Don’t… Think that all data is relevant to your business. How do you know what’s pertinent and what isn’t? Develop business questions that lend the most insight, and collect the specific data points that will help answer those questions.