Do… Collect a scope of data, from start to finish of the consumer journey. Having a full spectrum of the consumer journey gives you the ability to track and analyze consumers at each and every stage of the purchase process.
Don’t… Worry about incorrect data. That’s our job. We know the importance of quality data and will separate the good data from the bad data.
Don’t… Delete any data. Ever. You never know what key learnings that data holds. When it comes to data, it’s okay to be a hoarder.
Don’t… Worry about messy data. As data scientists, we’re equipped to manage data in all of its forms. We also specialize in data cleansing.